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August 21 , 2009

Guide to E-Commerce: Usability, Upsell, Cross-sell, & Conversion

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The Guide to E-Commerce is a complete resource that talks about ways to engage your website visitors, stimulate interest in your products, improve the checkout process, and engage in other marketing tactics that will help promote your products.

Guide to E-Commerce: Part I

  • Product Categories
  • Search/Sort Functionality
  • Product Photos
  • Product Descriptions

Guide to E-Commerce: Part II

  • Sell-ups
  • Cross-sells
  • Product Comparisons
  • Customer Reviews/Ratings

Guide to E-Commerce: Part III

  • Checkout Process
  • Timely Offers/Incentives
  • Seasonal Product Offerings

Guide to E-Commerce: Part IV

  • E-mail Marketing
  • Mobile Alerts
  • Gift Cards
  • Affiliate Programs
Mark Thompson

About the Author

Mark earned his BA in Marketing from Le Moyne College located in Syracuse, NY. Since he graduated from college in 2005, he has been working in the internet marketing industry. His expertise consists of Search Engine Optimization, Search Engine Marketing, Pay Per Click Advertising, Blog Marketing, Content Development, Web Analytics, and Social Media Marketing. Mark has also met the requirements to become a Google Adwords Qualified Professional and Yahoo! Ambassador.

2 Responses to “Guide to E-Commerce: Usability, Upsell, Cross-sell, & Conversion”

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  2. DavidLeeman says:

    Thanks for the comprehensive list! Thanks for sharing the resource with us. This is a complete resource to optimise a real estate website. At last I got something which I was looking for since last one year. You were always doing excellent job Mark, I think this definitely will help to increase the site traffice and sales as well.

    Find the latest real estates technologies and innovations at World Wide Referrals. It gives a step by step guide to find a rental home for you since it relie on a very good global network of nearly 700 premier real estate firms with 5,000 offices and 150,000 sales associates in 35 countries around the world.

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