Google has made an on-going effort to give the end-user the best online experience possible. That is why during the past year they have implemented many new concepts to their search results pages.

Universal Search Results

With the increasing amount of online users looking for videos, images, maps, books, products, and news; Google has incorporated rich media into their main search results.

The concept is to help users find what they are looking for faster. For example, if someone is looking to purchase the book “Angels and Demons” by Dan Brown, they can perform a search in google and it will return not only websites on the book, but places to purchase the book directly from sites like Amazon and Google Product Search.

If you were looking to watch a tutorial on how to put hardwoods in your family room, Google may pull relevant video results from video sharing sites like YouTube, Rever, and MetaCafe.

If you are searching for the latest news on President Obama, you may get results from news wires like Google News, CNN, Technorati , and MSNBC.

Personalized Search Results

Google has also placing an emphasis on personalized search results. Meaning that one user may see totally different search results than another person doing that same search. The idea is to understand users search patterns and to give them results that they feel are most relevant to that particular user.

Google’s SearchWiki is a way for a user to customize their search results by re-ranking, deleting, adding, and commenting on search results. Google will remember the way that you ranked your results and will show ONLY YOU those results the next time you perform that

search.

It looks like Google will be improving these new concepts for years to come.