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April 16 , 2012

Gamification White Paper From Atlantic BT

by Martin W. Smith

Gamification Is Hot

Gamification is the art and science of applying games and game theory to Internet marketing. We live in a world of games. Did you open your frequent flyer statement today? Did you use your Harris Teeter (Or Lucky’s, Kroger or Wegman’s) VIP card today? How close are you to a free coffee at Starbucks? These common games are marketers using game theory to increase and appreciate customer loyalty.

Gamification is HOT because it works. Gamification is also hot, and this is the reason I wrote one of the first Gamification White Papers, because Internet marketers have a new appreciation for loyal customers. So many Internet marketing systems are set to encourage chasing rabbits. The new looks so romantic and thrilling in Google PPC an

Download Free, No Obligation Gamification White Paper from Atlantic BT

Gamification white paper

Martin W. Smith

About the Author

Martin is a cancer survivor, creator of Martin's Ride To Cure Cancer, Internet marketer, Technorati writer, cyclist and Director of Marketing for Atlantic BT.

13 Responses to “Gamification White Paper From Atlantic BT”

  1. Paul Stella says:

    good morning, Marty…
    I left a message on your voicemail – please call when you can –
    my cell is 910-538-5335 – this is very important to me, and of course,
    as a result can be mutually advantageous for both of us!!
    good day,
    Paul

  2. [...] slides to filling out that survey. Intelligent gamification (don’t forget to read my Gamification White Paper For Fun and [...]

  3. [...] gamification (Download my free and no obligation Gamification: Winning Hearts Minds and Loyalty Online white paper )and social capital so we can discuss something other than MONEY. Also keeps me [...]

  4. [...] Gamification:Winning Hearts, Minds and Loyalty Online [...]

  5. Martin is a great cancer survivor,

  6. [...] – A few months ago I wrote a free white paper Gamification: Winning Hearts, Minds and Loyalty Online. I saw the connection between the need for sticky content as defined by the Heath brothers in Made [...]

  7. Martin W. Smith Marty Smith says:

    Appreciate all the support Gamification can’t get any hotter. Marty

  8. [...] my free Gamification White Paper from Atlantic [...]

  9. [...] a claw without challenge or choice. No one plays that game. Interested in Gamification? Read my Gamfication: Winning Hearts, Minds and Loyalty Online whitepaper for Atlantic BT. Share this:TwitterFacebookPinterestGoogle +1Like this:LikeBe the first [...]

  10. [...] Gamify – Gamify Email Marketing with Personas and Segments. Batch blasting is out and personalization is in. Define badges, earning activities and ask them to play games in order to earn badges. Read more in Gamification: Winning Hearts, Minds and Loyalty Online. [...]

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