Comments on: Ecommerce 3.0 – Conduct an Ecommerce Conversion Audit http://www.atlanticbt.com/blog/ecommerce-3-0-conduct-an-ecommerce-conversion-audit/ Internet Marketing and Web Development in Raleigh Thu, 23 May 2013 23:54:35 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Marty Smith http://www.atlanticbt.com/blog/ecommerce-3-0-conduct-an-ecommerce-conversion-audit/#comment-24705 Marty Smith Mon, 25 Mar 2013 13:20:48 +0000 http://www.atlanticbt.com/blog/?p=7209#comment-24705 Richard, Good comment. I like the "web page as picture" idea. Great comment thanks. Marty Richard,
Good comment. I like the “web page as picture” idea. Great comment thanks.
Marty

]]> By: Richard Keeves http://www.atlanticbt.com/blog/ecommerce-3-0-conduct-an-ecommerce-conversion-audit/#comment-24535 Richard Keeves Sat, 23 Mar 2013 02:57:07 +0000 http://www.atlanticbt.com/blog/?p=7209#comment-24535 Martin, this is a good article with lots of useful tips. I especially like your thinking on non-verbals. Totally agree. A picture tells a thousand words. Putting aside the functionality of the page and site, the web page is a picture. The web page picture is made up of many elements, some text and some graphic. All of these elements form the overall picture and communicate messages to the website visitor (aka viewer of the picture). As you say, "The most important nonverbal message is to align with the values of the company." Spot on. The thousand words told by the picture need to quickly present the purpose of the site, together with its uniqueness, values and benefits to visitors. Quickly, consistently and coherently. Thanks and well done. All the best Richard Keeves Smarter Web Strategies Martin, this is a good article with lots of useful tips. I especially like your thinking on non-verbals. Totally agree. A picture tells a thousand words.

Putting aside the functionality of the page and site, the web page is a picture. The web page picture is made up of many elements, some text and some graphic. All of these elements form the overall picture and communicate messages to the website visitor (aka viewer of the picture).

As you say, “The most important nonverbal message is to align with the values of the company.” Spot on.

The thousand words told by the picture need to quickly present the purpose of the site, together with its uniqueness, values and benefits to visitors. Quickly, consistently and coherently.

Thanks and well done.

All the best
Richard Keeves
Smarter Web Strategies

]]> By: Look At Web Design Like An Ecommerce Pro | Atlantic BT http://www.atlanticbt.com/blog/ecommerce-3-0-conduct-an-ecommerce-conversion-audit/#comment-12187 Look At Web Design Like An Ecommerce Pro | Atlantic BT Mon, 13 Aug 2012 03:27:55 +0000 http://www.atlanticbt.com/blog/?p=7209#comment-12187 [...] theme with these guys. They hate it when someone breaks proximity rules. I shared my recent Ecommerce Audit Post featuring high-end ear buds manufacturer Etymotic. On the Etymotic site the brand tag was right [...] [...] theme with these guys. They hate it when someone breaks proximity rules. I shared my recent Ecommerce Audit Post featuring high-end ear buds manufacturer Etymotic. On the Etymotic site the brand tag was right [...]

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