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Archive for the ‘Web Analytics’ Category

Google Analytics – How to Model Around “Not Listed” Data

27 Aug , 2012

by Martin W. Smith

Google’s move to keep logged-in user traffic information private at the end of 2011 can induce heart attacks when comparing year over year web stats. Don’t have a heart attack: Follow these simple steps to model around Google’s SSL encryption or “not listed” data.

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Internet Marketing – Journey To Magic Always The Same

11 Jul , 2012

by Martin W. Smith

Wandering in the dark or unknowingly on the path to real Internet marketing magic? All paths to magic are the same and you can’t know the truth about what will happen. Best idea is to stay calm, carry on and follow a hero’s journey.

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Internet Marketing – Testing Culture Quiz

3 Jul , 2012

by Martin W. Smith

Testing may be Internet marketing least exciting and most important work. A/B testing should be part of any Internet marketing company’s culture, yet only 13% of companies surveyed by Forrester in 2011 said they were good at testing. Atlantic BT’s Testing Culture Quiz helps companies know how much work needs to be done before they have a testing culture.

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Conversion Conference Liveblog – Tuesday June 26th AM

26 Jun , 2012

by Martin W. Smith

Conversion Conference Liveblog Day 2. Amy Africa.

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Conversion Conference – Live Blog Monday June 25 PM

25 Jun , 2012

by Martin W. Smith

Conversion Conference – Live Blog Monday June 25 PM. Keith Hagen on testing what matters. Ben Hunt on End-to-End conversion. Susan Weinschenk on User experience.

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