Ever looked at the brands that are visible in a magazine? How about down the grocery aisle? Fact is, brands are extremely important to the success of a business. Brand identity shapes perceptions and perceptions determine sales. It’s a simple formula, but hard to master. Off the top of my head, I can name a [...]
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Don’t Blink! You’ve Got 50ms to Impress Me
22 Oct , 2009
Internet users have little patience when browsing websites. More often than not, users are on a mission and are determined to find specific information. You [as a company] get one chance to impress your targeted audience with your design. Based off of previous studies, users can judge your website in as little as 50 milliseconds! [...]
Hierarchy of Consumer Needs for a Product
7 Oct , 2009
Have you ever wanted something that you don’t necessarily need? I’ll admit, I’m guilty on numerous instances. Now for the real kicker: when you actually broke down and bought that product you had been dying to have, how long did it take you to realize that it didn’t meet all of your expectations? Fact is, [...]
WAVE yourself to better Accessibility
21 Sep , 2009
Over 1.6 Billion people use the Internet every day. (Source: Internet World Stats) No joke. Now imagine the potential impact that the web has on those people if a website becomes unusable, or even inaccessible. This potential impact becomes even greater if we look at websites that generate revenue (i.e. E-commerce). WebAIM believes that roughly [...]