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Author Archive

Cooks Source Disaster – Plagiarism Scandal

9 Nov , 2010

by Keith Stojka

But honestly, Judith Griggs….. Talk about an epic fail! The Cooks Source Magazine Disaster has turned into the biggest and fastest online “pile-on” I’ve ever seen – and it’s still going strong. The quick rundown of the plot… In 2005 – Monica Gaudio, amateur writer/blogger, posted an article about her experience recreating apple pie recipes [...]

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8 Steps to Keeping Your Search Engine Optimization Plan on Track

12 Jul , 2010

by Keith Stojka

One of the things that makes search engine optimization so tough, from a client’s point of view, is that it’s more about willpower than it is about expertise. The greatest consultant in the world can come in and lay out a plan that will help you reach the top of Google, Yahoo, and Bing, but [...]

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Web Marketing 2010: Four Helpful Tools to Keep Your Site Up to Date

4 Jun , 2010

by Keith Stojka

In a way, online marketing is a bit like running on a treadmill – the more effort you put in, the faster your competitors seem to be moving along with you. You shouldn’t let this ever-changing nature of the Internet stop you from competing, however. While it might seem tough to get ahead, running in [...]

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Is Your Website Optimized for Keywords…or Conversions?

1 Jun , 2010

by Keith Stojka

One of the greatest things about web marketing is that once you’ve found a winning formula, it can continue to work consistently – even without further changes. In other words, as long as you know you’re getting a certain amount of traffic, then over time you are very, very likely to keep getting new leads [...]

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Why Social Media Marketing is a Different Animal…And How to Take Advantage of It

23 Apr , 2010

by Keith Stojka

To the casual observer – or the too-busy-to-notice business owner or marketing manager – social media sites like Facebook, LinkedIn, and others might seem to just be the latest in online trends: something that’s hot today, but ultimately isn’t much different than search engine marketing or banner ads. The reality, though, is that they can [...]

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