I recently had the opportunity to speak to two founders of venture-backed start up businesses about their business story and how they went from a napkin idea to a full-fledged product. Since both companies are in the development phases, they have yet to start marketing their respective products. Therefore, one of the big questions we [...]
Archive for September, 2010
Picture This: Getting the Most Out of Product Shots on Your Website
14 Sep , 2010
Usually, when we are asking clients to send over product shots for their new web design, it’s a pretty straightforward request. Most businesses have lots of photos on hand, and so they e-mail their favorites and don’t think too much about it. But, given that the photographs on your website can play such an important [...]
Google Instant Search SEO and PPC Thoughts
10 Sep , 2010
On September 8, 2010 – Google Instant was released to the public and SEO gurus around the world were up-in-arms with Google’s innovative way to browse search results. If you travel around the circle of internet marketing blogs, you most likely have come across Google Instant blog posts that claim “SEO is dead”. Humans are [...]
Who Cares About Usability?
9 Sep , 2010
Over the last few years, the word “usability” has become more and more common, and more and more important, in web design circles. Still, when it comes to our clients, many of them don’t quite get the concept. Perhaps it’s because usability sounds a little boring; or, it could be that business owners and marketers [...]
How Old is Too Old? Knowing When to Redesign a Profitable Website
3 Sep , 2010
We’ve all heard at one time or another that there’s no use “fixing something that isn’t broken,” and generally speaking, that’s good advice. When it comes to doing business online, however, it sometimes makes sense to do exactly that. That’s because it isn’t always about what’s working, but whether it’s working as well as it [...]