To say social networking and social media is a hot topic these days is a huge understatement. Earlier this month we found out that the White House jumped on the Twitter bandwagon. Facebook, MySpace, Twitter, LinkedIn we all know them well and if you don’t you’ve been stuck under your typewriter. These networking sites like [...]
Archive for May, 2009
Down Goes Google! Down Goes Google!
18 May , 2009
Looks like May 14th might very well be the day that goes down in infamy for Google. That’s right, the fail whale has come at last to a site that many believed would be completely impervious to it, forever. Yep, Google had some issues that spread across almost all of their major services and to say [...]
Are You Working for Google?
14 May , 2009
By the normal definition of employment Google has over 20,000 employees worldwide, but by another definition their ranks probably reach the hundreds of thousands. If you run an online business and use pay-per-click (PPC) advertising you might be working for Google and just haven’t realized it yet. There are many businesses who find themselves in [...]
Getting Caught in the Pay-Per-Click Trap
14 May , 2009
Recently Mark Thompson wrote a post on Search Engine Optimization vs Pay Per Click Marketing and which marketing strategy is more effective. This post is focused more on pay-per-click marketing and something we call the “PPC Trap.” Here’s how the PPC trap works: A business jumps into online advertising by bidding on a few keywords on [...]