The days of bidding twenty cents on a competitive keyword and receiving traffic are over. Now with average cost per click on Google costing several dollars the value of a visitor is exponentially more than in years past. Since pay per click advertising is an auction based model where higher bids receive better placement and [...]
Archive for April, 2009
Traffic, Conversions and ROI
20 Apr , 2009
Its common when talking to customers that the lines between traffic, conversions, and actual return on investment are blurred in their mind and we work to carefully decouple these pieces and explain each one in detail. So what are these pieces and why is each important? Traffic — traffic is certainly an element of online [...]
How to Convert More Visitors Into Buyers on Your Website
17 Apr , 2009
The days of just building a website and throwing it up on the web, just doesn’t cut it anymore. You need to market it, optimize it for search engines, and most importantly get visitors to convert to buyers once they get to your site. Here are some ways you can grab the attention of your [...]
What are canonical issues and how can it affect my SEO?
17 Apr , 2009
Canonical issues are one of the most common problems that we see when doing SEO for our clients. We see it the majority of the time on the homepage. The best way to explain it is to show an example. Example: http://www.yoururl.com http://yoururl.com http://www.yoururl.com/index.html http://yoururl.com/index.html All of these urls go to your hompage. However search [...]
Web Hosting Economics 101
10 Apr , 2009
These days everyone is looking to save a few bucks, but is your web hosting account a good place to start? Let’s explore the economics of web hosting a bit so you can see what you’re really paying for. With hosting prices as low as $5 a month you have to ask yourself what kind [...]