Do No Evil The famous Google directive, “Do No Evil” is true. In a social connected time when this blog post can work its way around the world moments after we COPE (Create Once Publish Everywhere) Do No Evil becomes marketing holy writ. Doing the right thing is increasingly the right (i.e. most profitable) thing [...]
The CoSoMo Manifesto
8 May , 2013
Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain’s Manifesto, time for a new manifesto.
Creating Daily Key Performance Indicators
7 May , 2013
Best way to understand web metrics is drown a little. This post throws readers in the deep end with some instructions on how to swim and surf web KPIs.
Scoopit and the Lean Content Movement
26 Apr , 2013
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create “lean content”? Read on.
Annual Egg Drop This Friday
25 Apr , 2013
Atlantic BT is a group of competitive engineers who pride themselves on solving problems with creativity and genius making our annual Egg Drop fun event.