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Web Strategy Articles & Guides

  1. Pay-per-Click vs. Search Engine Optimization (And What’s the Best Choice for My Business?)

    Marketing your business online can be very confusing and making the wrong decisions can be quite expensive. So how do you make the right decisions to properly implement an online marketing strategy with pay-per-click and organic search engine optimization? Let’s start by defining pay-per-click and organic optimization. When you search any...

    Categories: Internet Marketing, Web Strategy

  2. 5 Ways to Get the Most From Your Web Budget

    Dollar for dollar, the best value for your advertising and marketing budget can be spent on web initiatives. But how can you squeeze even more value from your web budget? Whether you have a new website or have been doing business on the web for years, these tips will help you...

    Categories: Web Design, Web Programming, Internet Marketing, Web Strategy

  3. 5 Biggest Mistakes to Avoid When Starting a New Internet Business

    So you’ve got the next billion dollar Internet business idea? That might be true, but without a solid plan you are greatly reducing your chance of success and could easily fall victim to common pitfalls. These tips will help you navigate the treacherous waters of starting a business and just might...

    Categories: Web Design, Web Programming, Web Strategy

  4. Web 2.Oh!

    The first few companies who asked you to be their friends on Facebook or stalk them on Twitter should be credited with having a great deal of marketing insight for recognizing the professional applications of the two Web 2.0 stalwarts. Unfortunately, it seems that too many companies with social media tool...

    Categories: Internet Marketing, Web Strategy