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The Problem
Each week nearly 300,000 people in the Baltimore Maryland area count on WBAL radio and WBAL.com for news and information. During key news events, traffic would spike from hundreds to thousands of pageviews per minute. WBAL needed a trusted partner to manage their online infrastructure so their visitors can...
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Web Hosting
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By the normal definition of employment Google has over 20,000 employees worldwide, but by another definition their ranks probably reach the hundreds of thousands. If you run an online business and use pay-per-click (PPC) advertising you might be working for Google and just haven't realized it yet.
There are many businesses...
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Internet Marketing
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When hired as marketing manager of Deaton Investment Real Estate, my first priority was to renovate the company Web site. What we needed to do was a complete tear down (minus all the melodrama), like those extreme makeover shows where the person/house/master bath is just something totally different after the...
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Web Design, Web Programming
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If you’d like to have a great website, whether you are building it yourself or hiring a professional web design firm to build one for you, there are 8 essential attributes any great website will have.
1. A great website generates results
There can be many different goals for a website, but...
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Web Design
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Dollar for dollar, the best value for your advertising and marketing budget can be spent on web initiatives. But how can you squeeze even more value from your web budget?
Whether you have a new website or have been doing business on the web for years, these tips will help you...
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Web Design, Web Programming, Internet Marketing, Web Strategy
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So you’ve got the next billion dollar Internet business idea? That might be true, but without a solid plan you are greatly reducing your chance of success and could easily fall victim to common pitfalls.
These tips will help you navigate the treacherous waters of starting a business and just might...
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Web Design, Web Programming, Web Strategy
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Accepting credit cards on your site is a great way to increase sales and provide better service to your customers. This is not only true for online merchants but for nearly every type of business. By accepting credit cards you will get your invoices paid faster and save time writing...
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The first few companies who asked you to be their friends on Facebook or stalk them on Twitter should be credited with having a great deal of marketing insight for recognizing the professional applications of the two Web 2.0 stalwarts.
Unfortunately, it seems that too many companies with social media tool...
Categories:
Internet Marketing, Web Strategy
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There are lots of great web development firms to choose from and with a little work you can probably find one who is a perfect fit for your needs. Ask these questions up front and make sure you are comfortable with the answers before you sign a contract.
1. How Long...
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Web Design, Web Programming, Web Hosting
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Search engine optimization, referred to as organic search optimization or SEO, is a specialized website promotional technique in which a variety of criteria deemed important by search engines is refined to achieve higher rankings.
Search engines such as Google, Yahoo and MSN use a fluctuating set of criteria, or “algorithm,” to...
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Internet Marketing
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Marketing your business online can be very confusing and making the wrong decisions can be quite expensive. So how do you make the right decisions to properly implement an online marketing strategy with pay-per-click and organic search engine optimization?
Let’s start by defining pay-per-click and organic optimization. When you search any...
Categories:
Internet Marketing, Web Strategy
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Pay-per-click, often referred to as cost-per-click, or PPC, is an effective method of Internet marketing that enables websites to feature promotional advertisements via search engines like Google, Yahoo and MSN.
How does it work?
Advertisers start by selecting keywords that are related to their business and then bid for ad position similar...
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Internet Marketing
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